May 062013

Flying cars may not have materialized, but our cars may soon be living in the cloud. A report on why car technology lags behind the rest of the market reveals that, at least in Ford’s eyes, the next generation of cars will be reliant on “the cloud,” for services such as media streaming, navigation, and software updates. Because nothing could possibly go wrong with upgrading car firmware. Computers never crash, right? And especially not after a firmware upgrade, never.

“We still find that the vast majority of [customers] are very intolerant of anything that goes wrong in their car,” said a Ford engineer. I wonder why that could possibly be? Now if you’ll excuse me, I’m about to go take my two-ton hunk of metal and careen down a narrow strip of asphalt at 70 mph, along with hundreds of others doing the same thing.

 Posted by at 12:56 pm on May 6, 2013