Apr 252014
Understanding user behavior as the individual moves from device to device is a tremendous value to marketers. Verizon will be tracking users for just this purpose. And of course cashing in on it too. Quoting the article: “So, by way of example, let’s say you enjoy watching videos on the Victoria’s Secret website on your personal computer in the privacy of your home. You shouldn’t be surprised if ads for women’s undergarments start appearing on your Verizon Wireless mobile device.”