Nov 132014

Major auto makers address the question of how to deal with your data. They promise to be good.

Remember, cars are no longer something that gets value for a company up front – now that they are rolling computers, the potential is for on-going revenue. We’re probably not quite to the point where they will give you a car in return for free access to your information, but there is plenty of potential value in tracking your location, listening, searching and browsing habits. What would a pizza company pay to be able to direct you to specials if they’re on your route? To bring them in more business?

They’ll be good. They promise.

 Posted by at 5:24 pm on November 13, 2014