Car makers promise to be responsible with your data
Major auto makers address the question of how to deal with your data. They promise to be good.
Remember, cars are no longer something that gets value for a company up front – now that they are rolling computers, the potential is for on-going revenue. We’re probably not quite to the point where they will give you a car in return for free access to your information, but there is plenty of potential value in tracking your location, listening, searching and browsing habits. What would a pizza company pay to be able to direct you to specials if they’re on your route? To bring them in more business?
They’ll be good. They promise.